NCAA Corporate Champions and Partners Program

The **NCAA Corporate Champions and Partners Program**, introduced in 1984, is a marketing and promotional initiative that supports **90 NCAA Championships**. **TNT Sports** and **CBS Sports** have exclusive rights to license **NCAA marks**, tickets, and taglines in commercial promotions. The program is dedicated to excellence and committed to developing marketing activities surrounding NCAA championships, with **top corporations** supporting **NCAA youth programs**, **student-athlete awards**, and **scholarship initiatives**. The program has been restructured to consist of two tiers: **Corporate Champions** and **Corporate Partners**. For more information, contact **Chip Johnson** at TNT Sports or **Devron Edwards** at CBS Sports. The NCAA Corporate Champions and Partners Program has a significant impact on **intercollegiate athletics**, supporting over **460,000 NCAA student-athletes** each year. [[ncaa|NCAA]] championships are a major part of this program, with **NCAA.com** providing digital platforms for advertising opportunities. The program also supports **NCAA sports** such as **men's basketball** and **women's volleyball**.

• The NCAA Corporate Champions and Partners Program supports 90 NCAA Championships
• TNT Sports and CBS Sports have exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions
• The program provides valuable marketing opportunities for corporations
• The program raises questions about the commercialization of college sports
• The program supports over 460,000 NCAA student-athletes each year

The NCAA Corporate Champions and Partners Program is a **complex initiative** that involves multiple stakeholders, including the NCAA, TNT Sports, CBS Sports, and corporate partners. While the program provides **valuable benefits** to its partners, it also raises questions about the **commercialization of college sports**. The program's **tiered structure**, with Corporate Champions and Corporate Partners, may create **inequities** among partners. However, the program's commitment to supporting **NCAA championships** and **student-athletes** is a positive aspect. [[ncaa-championships|NCAA Championships]] are a key part of the program, with **NCAA.com** providing a platform for advertising opportunities.

The NCAA Corporate Champions and Partners Program is a **win-win** for both the NCAA and its corporate partners. The program provides **valuable marketing opportunities** for corporations, while also supporting **NCAA championships** and **student-athletes**. With the exclusive rights held by **TNT Sports** and **CBS Sports**, the program is well-positioned to continue growing and supporting **intercollegiate athletics**. The program's commitment to **excellence** and **academic and developmental opportunities** is a positive step forward for the NCAA. [[tnt-sports|TNT Sports]] and [[cbs-sports|CBS Sports]] are well-established partners, providing a strong foundation for the program.

The NCAA Corporate Champions and Partners Program has **drawbacks**, including the potential for **over-commercialization** of college sports. The program's **exclusive rights** held by TNT Sports and CBS Sports may **limit opportunities** for other corporations to partner with the NCAA. The program's **tiered structure** may also create **inequities** among partners, with Corporate Champions receiving more benefits than Corporate Partners. Furthermore, the program's **emphasis on revenue generation** may **distract from the NCAA's core mission** of supporting **student-athletes** and promoting **intercollegiate athletics**. [[corporate-partners|Corporate Partners]] may have varying levels of commitment to the NCAA's mission.

Originally reported by NCAA.com